About Troy

Three Reasons You Should NOT Be Here

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

Caterina Fake, Co-founder, Flickr

Hi I’m Troy Batchelor,

I’ve always hated these “about me” pages.

Usually they are written by some copywriter trying to make “me” sound like some all-powerful, all knowing guru.

I’m not that – just in case you were confused.

So, if it’s ok with you – I’m just going to write this as a letter to my friends!

I’m 53, married 34 years and have two beautiful daughters, two grandsons with one on the way!

I have been truly blessed in my life up to this point.

But it hasn’t been an “easy” path by any stretch

  • Married young, had children young (in case you aren’t good at math)
  • Worked my ass off for the first twenty or so years
  • Survived Cancer
  • Survived layoffs, downsizing, moving all over creation for “growth opportunities”

Now, that’s probably not why you are reading this page –

You’re probably wondering,

Is this guy worth my time AND attention?

For most of you, I would say NO!

So Here's Why:


I can not help you get rich quick!

Here’s the deal – I’m not going to claim to be some well-educated all-knowing genius who can magically give you the advice to make you rich in the next 30 days.


I get it though; I’ve searched for that my whole life.


And here’s what I’ve found – you still got to put in the work.


I can help you grow your revenue, streamline your operations and take your business and career to the next level.


But it doesn’t matter what you are trying to accomplish, if you aren’t willing to put in “sweat-equity” you should just go back to binge watching Netflix!


So, if you’re not prepared to commit to roughly ten times more effort than you’re expecting, I’m not your guy.


If you are afraid of challenging yourself and accountability, you’re not going to like my stuff.

I’m not here to be your friend, I’m here to be your coach.


You want to grow your business, your income or maybe just become a better leader.


Well, you don’t get there by doing the same things you’ve always done, so if we do end up working together…


I WILL hold you accountable to accomplish the goals we set!


AND accountability can come with some tough discussions, so be ready!


If you are looking for the "Easy Way", I don't want to help you!

It’s important you understand what I’m telling you.


I can help you, I just won’t. I’m capable of it, but I refuse to do it.




Because when I hear someone say, “What’s the easiest way”, what I’m really hearing is, “I’m not fully invested in the long-term success of my own business …and am therefore not fully invested in the long-term success of my customers.”


And that really translates to “I don’t want to work”.


Look, personal growth and growing your business is HARD WORK. Yes, when it’s all up and running, it can be just like you imagined: Passive revenue and money while you sleep.


But that takes HARD WORK to create and it takes HARD WORK to maintain.

Still here? Good then I bet you ARE someone I can work with!

Here are three ways we can work together - choose the option right for you!

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